Lead Generation on Facebook & Google
Publicada el 2026-07-16
Descripción de la oferta
I need a results-oriented paid media professional to plan, launch, and optimise a unified lead-generation campaign across Facebook Ads Manager and Google Ads. The sole objective is to bring in a steady stream of qualified enquiries for both our B2B and B2C lines. You will start by refining the audience segments and crafting persuasive copy, imagery, and search keywords that speak to business decision-makers as well as individual consumers. Pixel and conversion tracking must be configured correctly so every lead is recorded and attributed. Once live, I expect continual A/B testing of headlines, creatives, targeting, and bidding strategies to keep the cost per lead trending down week by week. Deliverables (all files and access handed over at the end): • Full campaign setup in Facebook Ads Manager and Google Ads • Custom audiences, keyword lists, ad copy, and creatives ready to run • Tracking implementation with Google Tag Manager/Facebook Pixel and conversion goals • Weekly performance report outlining spend, leads, CPL, and optimisation actions Acceptance criteria: campaigns are considered complete when tracking is accurate, ads are approved, and the first week produces leads at or below the agreed CPL benchmark. Experience with Meta Business Suite, Google Ads Editor, GTM, and data-driven optimisation is essential.
Skills
Fuente original: freelancer