Lead Generation Strategy & Execution
Publicada el 2026-07-21
Descripción de la oferta
My goal is to bring in a predictable flow of qualified leads and I’m ready to pay a mix of fixed fee plus success-based bonuses when the numbers are met. The core of the campaign will revolve around three pillars: • Email outreach: targeted, segmented sequences that warm up prospects rather than blast generic newsletters. • Thought-leadership at industry seminars and webinars: creating pre-event buzz, capturing attendee data on-site, then nurturing them post-event. • LinkedIn social media marketing: both organic content and paid Sponsored InMail/Conversation Ads aimed at decision makers. Here’s what I need from you once we start: 1. A concise summary of similar lead-gen projects you’ve handled, the industries served, and the conversion metrics you achieved. 2. A 90-day roadmap showing how many Marketing Qualified Leads we can reasonably expect in month 1, month 2, and month 3, broken down by channel (email, seminars, LinkedIn). 3. The tech stack you’ll rely on—email automation tool of choice, LinkedIn Campaign Manager, landing-page builder, CRM integration, analytics dashboards—along with any access or content assets you’ll need from my side. 4. A clear hand-off process so the sales team receives every lead with context and intent data. Success will be measured by: • Lead quality: decision-maker titles matching the agreed Ideal Customer Profile. • Volume: hitting or surpassing the monthly targets in the roadmap. • Cost per lead: staying within the thresholds we set during onboarding. If those checkpoints are met, the performance bonus triggers automatically. Let’s lock in the plan and start filling the pipeline.
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Fuente original: freelancer