LinkedIn Lead Gen Campaign Setup
Publicada el 2026-07-29
Descripción de la oferta
I have a single LinkedIn post that needs to be placed in front of the exact people who buy the kind of work we do at Xponexus Engineering. My only goal is lead generation, with a secondary aim of bringing those same people to our website for a closer look at our remote structural engineering support, CAD/BIM services and resource-augmentation offer. Here is the audience I must reach: • UK-based structural or civil engineering consultancies, architectural practices with in-house structural teams, design consultancies and small-to-mid multidisciplinary firms, typically 2 – 250 staff. • Decision-makers only: Managing Directors, Engineering Directors, Technical Directors, Structural Engineering Managers, Principal Structural Engineers and BIM/CAD Managers. • No students, job-seekers or unrelated industries. You will need to build a tightly filtered campaign in LinkedIn Campaign Manager, write or refine the ad copy to match the post, set up conversion tracking for both the built-in Lead Gen Form and website clicks, and run A/B testing on imagery or text if you feel it will sharpen performance. Acceptance criteria • Audience size remains within LinkedIn’s “narrow” bracket and contains less than 5 % non-engineering profiles when spot-checked. • Cost-per-lead and click-through benchmarks agreed up-front are met or improved upon. • I can see full targeting parameters, daily optimisation notes and a concise performance report at the close of the campaign. When you apply, show me past work where you have delivered similar highly targeted LinkedIn lead-gen campaigns—screen grabs or anonymised metrics are fine. I am ready to start as soon as I find the right specialist.
Skills
Fuente original: freelancer