Logo design for luxury children's activewear label
Publicada el 2026-07-29
Descripción de la oferta
MAE THE LABEL - Logo Design Brief Brand Name MAE THE LABEL Tagline Made for Her Brand Story MAE THE LABEL was inspired by my daughter, Ada-Mae, but created for many girls like her. The brand was born from a frustration that many girls’ activewear products are designed around a very narrow idea of what an athletic girl looks like. I want to create clothing that is comfortable, confidence-building, practical and thoughtfully designed for real girls. The brand is not focused on elite performance, perfection or appearance. It is about movement, belonging, confidence and comfort. MAE THE LABEL should feel inclusive, premium and timeless. Target Audience to begin with Primary: * Girls aged 4–14 * Dance * Cheerleading * Gymnastics * Acro * Active children Secondary: * Parents seeking quality, thoughtfully designed activewear * Girls who may not fit the traditional athletic mould * Neurodivergent children and families who value comfort and function * Would like brand to have potential for women's items in the future so I am not looking for anything that pigeonholes me Brand Values * Confidence * Belonging * Comfort * Movement * Inclusivity * Quality * Thoughtful design The brand should feel quietly strong rather than loud or aggressive. Desired Brand Personality * Premium * Modern * Feminine * Clean * Sophisticated * Warm * Authentic * Timeless Avoid anything that feels: * childish * cartoon-like * overly sporty * overly trendy * glittery * cheer-specific Design Direction The logo should primarily be typography based. I would like MAE to be the hero element. Example: MAE THE LABEL I am open to creative exploration, however I do not want obvious sports imagery. Typography Preference for: * Elegant serif fonts * Refined modern typography * Luxury fashion-inspired branding * Strong readability Inspiration: * Assembly Label * The Bare Road * Country Road * Seed Heritage * The Lullaby Club Icons / Symbols - None The logo must work beautifully without an icon. Colour Direction Primary: * Black * White Secondary: * Soft lavender * Dusty lilac * Muted purple accents The logo should remain strong in a single-colour format. Usage Requirements The logo must work for: * Clothing labels * Woven labels * Swing tags * Embroidery * Heat transfers * Packaging * Website * Social media Please provide: * Primary logo * Secondary logo * Black version * White version * One-colour version * Vector files (AI, EPS, SVG) * Embroidery-friendly version Overall Goal Create a logo that feels like a premium Australian apparel brand first and an activewear brand second. When someone sees MAE THE LABEL, I want them to feel: “Thoughtfully designed for girls like her.”
Skills
Fuente original: freelancer