Looking for an Experienced Brand Identity Designer
Publicada el 2026-07-26
Descripción de la oferta
I'm looking for an experienced **Brand Identity Designer** to create a complete visual identity and design system for a modern digital agency. This is **not just a logo or a few Instagram posts**. My goal is to build a scalable brand system that will allow any future designer or team member to create consistent content while maintaining exactly the same visual identity. ## Scope of Work ### 1. Brand Identity * Primary logo * Secondary logo variations * Icon / favicon * Logo usage rules * Clear space & minimum size * Correct and incorrect logo usage ### 2. Color System * Primary and secondary color palettes * HEX, RGB, and CMYK values * Color usage guidelines ### 3. Typography * Font selection * Hierarchy (Headings, Subheadings, Body) * Font sizes and spacing guidelines ### 4. Visual Language * Graphic elements * Shapes * Lines * Patterns * Icons * Borders * Shadows * Design style rules ### 5. Photography & Mockup Style * Image direction * Photo style guidelines * Device mockups * Website mockups * Business-related mockups ### 6. Social Media Design System Create a reusable Instagram design system including editable templates for: * Educational posts * Carousel posts * Services * Case studies * Before & After * Quotes * Checklists * Process * Common mistakes * Call to Action ### 7. Brand Guidelines Create a complete and well-organized Brand Guidelines document explaining: * Logo usage * Colors * Typography * Components * Layout rules * Spacing * Visual consistency * Do's & Don'ts ### 8. Deliverables * Fully editable **Canva** project with all assets organized * Reusable Canva templates * Editable Canva Brand Kit (colors, fonts, logos, and design elements) * PDF Brand Guidelines * Logo files (SVG, PNG, PDF, AI if applicable) ## Design Style The brand should feel: * Premium * Minimalist * Modern * Technology-driven * Elegant * Clean * Highly consistent Visual inspiration includes brands such as: * Stripe * Linear * Framer * Vercel * Notion * Apple ## Goal I'm looking for someone who can create a scalable visual system—not just attractive designs. Everything should be built and delivered in **Canva**, allowing me to easily edit, duplicate, and create future content without needing advanced design software. The Canva project should be well organized so that all templates, elements, colors, typography, and assets can be reused consistently across future designs. The objective is to build a complete design language that will allow us to produce hundreds of future assets (social media, presentations, proposals, website sections, marketing materials, etc.) while maintaining a consistent and recognizable brand identity. If you've worked on similar branding projects before, please share your portfolio along with examples of Brand Guidelines or Design Systems you've created.
Skills
- Branding
- Typography
- Canva
- Photoshop
- Illustrator
- Design Systems
- Social Media
- Vercel
- Notion
- TypeScript
Fuente original: freelancer