Luxury Brand Identity & Canva Kit Design
Publicada el 2026-07-21
Descripción de la oferta
Project Title Luxury Brand Identity, Corporate Brochure & Canva Brand Kit for Premium Emotional Wellness Brand Project Description Hi! I'm the founder of Heart to Art, an emotional wellness brand based in Singapore. Heart to Art helps people reconnect with themselves, understand and manage their emotions, build emotional resilience and develop healthier thought patterns through guided creative experiences. Our tagline is: Live Lighter. Think Clearer. The creative activities are simply the medium. The real outcome is emotional wellness, transformation and personal growth. I'm looking for an exceptional designer who can elevate Heart to Art into a premium lifestyle and emotional wellness brand that appeals to both individuals and corporate clients. This is NOT an arts & crafts brand. The brand should feel luxurious, calming, elegant, warm and timeless. Design Inspiration Please take inspiration from brands such as: • Apple • Aesop • Aman Resorts • Four Seasons • Soho House • Kinfolk Magazine • Airbnb • Notion I want the brand to immediately communicate: Premium Calm Trust Emotional Wellness Transformation Luxury Warmth Professionalism Please avoid anything that looks childish, overly colourful, generic Canva templates or arts & crafts. --- Target Audience Corporate HR Employee Wellbeing Teams Schools Universities Hotels Churches Government Organisations Community Organisations Luxury Brands Individuals --- Deliverables 1. Brand Identity • Refine my existing logo (not a complete redesign) • Colour palette • Typography • Brand guidelines • Icon style • Photography direction --- 2. Premium Corporate Brochure (8–10 Pages) Including: • Cover • About Heart to Art • Why Emotional Wellness Matters • Our Approach • The 5 Emotional Wellness Intentions • Workshop Formats • Corporate Benefits • Testimonials • Founder Story • Contact Page --- 3. Corporate Pitch Deck 10–15 slides Suitable for pitching to HR managers, schools and corporate decision makers. --- 4. One Page Corporate Flyer Premium and minimal. --- 5. Corporate Proposal Template Editable for future clients. --- 6. Corporate Rate Card Beautifully designed and editable. --- 7. Canva Brand Kit Everything must be fully editable in Canva, including: • Brochure • Pitch Deck • Proposal • Flyer • Rate Card --- Brand Direction The overall feeling should be: Elegant Minimal Premium Warm Luxurious Modern Sophisticated Timeless Emotional Calming Luxury Wellness --- Preferred Colour Palette Warm White Blush Pink Champagne Gold Warm Taupe Soft Sage Green Charcoal --- Typography Elegant serif headings Clean modern sans-serif body text Luxury magazine feel Large headings Beautiful white space Minimal but impactful --- Photography Style Lifestyle photography only. Natural sunlight. Luxury interiors. People genuinely connecting. Reflection. Journaling. Creativity. Nature. Calm. Peace. No obvious arts & crafts imagery. No clipart. --- What Makes Heart to Art Different Heart to Art is not an art workshop. It is a creative emotional wellness experience where creativity is used as a tool to help people better understand themselves, process emotions and build healthier thoughts to live a better life. The branding should communicate transformation rather than art. --- Final Deliverables Please provide: Canva Editable Files PDF Files Print Ready Files Fonts Used Colour Codes Brand Guidelines Editable Icons Editable Elements --- Please Include With Your Proposal 1. Portfolio of similar luxury branding projects 2. Examples of brochures or pitch decks 3. Canva projects you've designed 4. Estimated timeline 5. Number of revisions included Important I'm not looking for someone to simply make a brochure. I'm looking for someone who can help build Heart to Art into a premium emotional wellness brand with a timeless identity that will be used for many years across corporate presentations, proposals, workshops, social media and our website. Attention to detail, typography, layout and storytelling are extremely important. If you have experience designing premium wellness, hospitality, luxury or lifestyle brands, I would love to work with you.
Skills
Fuente original: freelancer