Media Buyer / Performance Marketing Specialist (Google Ads)

Cliente Freelancer · Remoto · Remoto · freelance · mid · 600–1500 INR

Publicada el 2026-08-01

Descripción de la oferta

We are looking for an experienced Media Buyer / Performance Marketing Specialist to manage and optimize Google Ads campaigns for our international clients. The ideal candidate should have hands-on experience in Google Ads, a strong understanding of product promotion strategies, and the ability to generate profitable sales and leads through paid advertising. This role requires someone who can independently plan, launch, optimize, and scale campaigns while maintaining a strong focus on Return on Ad Spend (ROAS), conversions, and overall campaign performance. Key Responsibilities Create, manage, and optimize Google Ads campaigns (Search, Shopping, Performance Max, Display, and YouTube). Develop advertising strategies to promote products in international markets. Conduct keyword research, competitor analysis, and audience targeting. Monitor campaign performance and continuously optimize bids, budgets, ad copy, and targeting. Improve key performance metrics such as CTR, Conversion Rate, CPA, ROAS, and overall campaign profitability. Set up and monitor conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads Conversion Tracking. Perform A/B testing on ad creatives, landing pages, and campaign strategies. Analyze campaign data and provide weekly performance reports with actionable insights. Collaborate with our internal team to improve landing pages and overall conversion rates. Stay updated with the latest Google Ads features, AI bidding strategies, and digital marketing trends. Required Skills & Qualifications 2+ years of hands-on experience managing Google Ads campaigns. Strong experience with Google Search Ads, Shopping Ads, Performance Max, Display, and YouTube campaigns. Proven experience promoting physical products or eCommerce brands. Strong understanding of product marketing and customer buying journeys. Experience with keyword research and competitor analysis. Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console. Experience with conversion tracking, remarketing, and audience segmentation. Ability to analyze campaign performance and make data-driven optimization decisions. Excellent communication skills and attention to detail. Preferred Qualifications Experience managing international advertising campaigns. Experience with Shopify, WooCommerce, or other eCommerce platforms. Knowledge of Meta Ads (Facebook & Instagram) is a plus. Experience using AI tools such as ChatGPT, Claude, or Perplexity for campaign planning and ad copy creation. Familiarity with Looker Studio for reporting. What We're Looking For A performance-driven marketer who focuses on generating measurable business results. Strong analytical and problem-solving skills. Ability to manage advertising budgets efficiently. Someone who takes ownership of campaigns and continuously looks for ways to improve performance. A proactive team player who can work independently in a remote environment. When Applying, Please Include Your Google Ads certifications (if available). Examples of Google Ads campaigns you've managed. Industries or products you've promoted. Case studies or performance results (ROAS, CPA, Conversion Rate, Revenue Growth, etc.). Your preferred monthly/hourly rate. Availability (hours per week). Portfolio or LinkedIn profile (optional but preferred). We are looking for a long-term marketing partner who can help scale our clients' products through strategic, data-driven Google Ads campaigns.

Skills

Fuente original: freelancer

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