Meta Ads Scaling Specialist

Cliente Freelancer · Remoto · Remoto · freelance · mid · 25–50 USD

Publicada el 2026-07-16

Descripción de la oferta

I’m ready to partner with an experienced Meta Ads specialist who can take full ownership of our Facebook and Instagram campaigns for a US-focused eCommerce site. The immediate objective is to generate qualified leads while holding our target CPA between $3.50 and $5.00, then scale ad spend well beyond the current $30 k per month. You’ll start with a deep audit of our existing account, campaigns, and tracking setup. I already have detailed audience data you can leverage, but I expect further segmentation and look-alike expansion as we grow. After the audit, you will craft a comprehensive growth roadmap covering creative concepts, bid strategy, budget pacing, and measurement KPIs. Day to day, you will: • Build, launch, and manage all campaigns in Meta Ads Manager • Test fresh creatives, formats, and hooks to keep CPAs on target • Run continuous audience refinement and exclusion logic • Monitor performance daily, adjusting budgets, bids, and placements in real time • Review tracking (Pixel, Conversions API) and troubleshoot discrepancies • Deliver concise weekly performance reports and a deeper monthly analysis highlighting wins, challenges, and next steps Qualifications: • Minimum 4 years of hands-on Meta Ads experience for e-commerce or D2C businesses. • Proven experience managing and scaling at least $30,000 per month in Meta ad spend; preference for candidates with $50,000–$100,000+ monthly budgets. • Advanced proficiency with Meta Ads Manager, Business Manager, Events Manager, Meta Pixel, Conversions API (CAPI), catalog campaigns, dynamic product ads (DPAs), and Advantage+ Shopping Campaigns. • Strong experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking, Looker Studio reporting tools. • Familiarity with Shopify or comparable e-commerce platforms. • Experience with product feeds/catalog management tools like DataFeedWatch or Feedonomics preferred. • Proven creative-testing expertise: hooks/formats/offers/headlines/videos/carousels/testimonials/landing pages. • Familiarity with tools like Meta Ad Library or Triple Whale helpful but not mandatory. • Strong understanding of CPA/CAC/ROAS/MER/AOV/conversion rates/refund rates/LTV metrics. Expectations: - Daily optimization aligned with US business hours. - Authorized account access only—no unauthorized practices allowed. - Long-term collaboration compensated at 10% of monthly ad spend (minimum $3k/month). Candidates must provide verifiable case studies showing monthly spend levels ($30k+), purchase volume metrics (CPA/ROAS/revenue), campaign duration details alongside their specific responsibilities.

Skills

Fuente original: freelancer

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