Meta Advertising Specialist Needed
Publicada el 2026-07-20
Descripción de la oferta
I’m ready to launch a performance-driven advertising programme and need an expert who can take full ownership of the Meta stack. My primary traffic and conversion engine will be Facebook, with WhatsApp nurturing and follow-up flows sitting behind it, so everything you build should work seamlessly across those two surfaces. Here’s what I need from you: • Audience architecture: build and sequence the custom, lookalike and retargeting audiences that will power each stage of the funnel. • Tracking foundation: install, configure and verify the Meta Pixel and Conversions API, then map and test custom conversion events so we can track every micro-conversion with confidence. • Campaign creation & optimisation: launch prospecting, retargeting and retention campaigns, continually refining creative, placements and bidding to hit agreed KPIs. • Keyword strategy for intent capture: research high-intent terms and organise them into phrase-match and exact-match ad groups, while maintaining a robust negative list to keep spend efficient. I’ll provide existing brand assets, product feeds and any access you need to Business Manager, Events Manager or WhatsApp Business. Once the first campaigns are live, we’ll review performance together, fine-tune the audiences and scale what’s working. If you’ve built similar full-funnel systems before and are confident with Meta Business Suite, Ads Manager, Events Manager and keyword research tools, let’s talk about timelines and next steps.
Skills
Fuente original: freelancer