Meta CAPI & Conversion Tracking Setup
Publicada el 2026-07-16
Descripción de la oferta
I need a Meta-qualified specialist to make sure every lead my ads generate is captured accurately. My account already runs campaigns, but I’m uncertain whether the Custom Conversions are configured at all. The site itself is custom-built, so there is no plug-and-play app; you’ll have to implement the Meta Pixel and Conversion API directly (GTM, server-side script, or a lightweight node/PHP endpoint—whatever you recommend). The only event I care about right now is a Lead Form Submission. Once the tracking is in place I want it verified inside Events Manager, sent through the Pixel Helper and the Test Events tool, and then observed in a live campaign for a day or two just to confirm real-time firing and deduplication. No creative tweaks, bids, or optimisation work are required—strictly tracking. Deliverables • Audit my current Events Manager setup and confirm whether any Custom Conversions exist • Configure or create the “Lead Form Submission” Custom Conversion and map it to the correct URL parameters or event attributes • Implement Conversion API on the custom site, ensuring proper event IDs for Pixel/CAPI match • End-to-end testing (browser + server events, deduplication check, aggregation diagnostics) • 1–2 days of post-launch monitoring with a quick status note once data flows correctly Success is confirmed when the Lead event is displayed as “green” in Events Manager with both browser and server sources aligned, and the campaign’s ads report conversions without discrepancies.
Skills
Fuente original: freelancer