Mid-Senior B2B Media Buyer

Cliente Freelancer · Remoto · Remoto · freelance · mid · 30–250 USD

Publicada el 2026-08-02

Descripción de la oferta

**LinkedIn Ads & Google Ads** A software company is looking for an experienced **B2B Media Buyer** to plan, manage, and optimize paid advertising campaigns targeting companies and decision-makers in the United States. The ideal candidate must have proven experience generating qualified leads for B2B services and managing advertising budgets efficiently. **Key Responsibilities* * Plan, launch, and manage LinkedIn Ads and Google Ads campaigns. * Target U.S. companies and decision-makers such as founders, CEOs, CTOs, CIOs, and engineering leaders. * Build campaigns for services including: * Custom software development * Software development outsourcing * Staff augmentation and dedicated engineering teams * AI and automation solutions * MedTech and healthcare software * QA, DevOps, and engineering services * Conduct keyword and audience research. * Manage targeting, negative keywords, bidding, retargeting, and budget allocation. * Test audiences, advertisements, offers, and landing pages. * Coordinate with the marketing and design teams on campaign copy and creative requirements. * Monitor lead quality and optimize campaigns based on qualified leads, meetings, and business opportunities—not clicks alone. * Provide clear weekly and monthly performance reports. **Required Experience* * Proven experience managing both **LinkedIn Ads and Google Ads**, especially Google Search campaigns. * Previous experience with **B2B lead-generation campaigns targeting the U.S. market**. * Strong knowledge of GA4, Google Tag Manager, conversion tracking, LinkedIn Insight Tag, and retargeting. * Ability to manage limited budgets carefully and reduce irrelevant traffic. * Understanding of qualified leads, sales funnels, landing-page optimization, and campaign attribution. * Strong analytical and reporting skills. * Good written and spoken English. Experience with software development, SaaS, IT outsourcing, AI, or technology services is strongly preferred. **Application Requirements* Applicants must provide: * Examples of LinkedIn Ads and Google Ads campaigns they personally managed. * Details of the markets, audiences, objectives, and budgets involved. * Results such as cost per lead, qualified leads, conversion rates, meetings, or sales opportunities. * A clear explanation of their role in each campaign. * Screenshots, dashboards, case studies, or anonymized reports supporting their results. Applications without evidence of relevant B2B advertising experience will not be considered.

Skills

Fuente original: freelancer

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