Modern Vibrant Detergent Pouch Design
Publicada el 2026-07-30
Descripción de la oferta
Luma Brand Positioning Luma is a modern Indian detergent brand targeted primarily at rural and semi-urban families, beginning in Rajasthan. The packaging should not resemble the typical cluttered Indian detergent packet. It should feel modern, energetic, premium yet affordable, while remaining instantly recognisable as a detergent powder. The overall emotion should be: Freshness • Brightness • Care • Confidence Design Philosophy The design should communicate the feeling of: Freshly washed clothes Bright morning sunshine Clean breeze Fresh fragrance Modern Indian lifestyle Pride in clean clothes The packet should feel optimistic and joyful, not chemical or industrial. Colour Palette Primary Colour Peacock Teal This becomes the signature brand colour. Not turquoise. Not blue. Not green. A rich peacock teal that feels fresh and premium. Secondary Colours White Soft Gold Warm Pink Floral Accents Fresh Green Leaves Very small Coral highlights Avoid ❌ Typical detergent blue ❌ Neon green ❌ Heavy red gradients ❌ Rainbow detergent swirls Layout Large central logo. The logo should occupy almost the centre of the pouch. Leave enough breathing room around the logo. The eye should immediately read Luma before anything else. Hero Graphic Instead of detergent swirls, use fresh white clothes drying on a clothesline. The clothes should appear to move naturally in the wind. This becomes the storytelling element of the pack. The clothes should look soft, bright and freshly washed. Brand Mascot Place a stylish illustrated young Rajasthani woman in the bottom-right corner. She should NOT dominate the pouch. She is a supporting brand character. Characteristics: Young Confident Smiling Wearing modern sunglasses Subtle Rajasthani-inspired outfit Elegant rather than heavily traditional Stylish and aspirational She represents the personality of Luma. Floral Language Use elegant floral illustrations only around the edges. Flowers should frame the composition. Avoid covering the whole pouch. The floral artwork should feel: Fresh Modern Premium rather than decorative. Background Clean peacock teal background. Subtle sunlight. Very soft sky gradient. Optional distant landscape or architectural silhouette kept low-contrast so it doesn't compete with the logo. Benefits Section Position near the bottom. Use three premium stitched-label style panels instead of generic circular badges. Benefits: Deep Clean Bright Whites Long Lasting Freshness These labels should resemble premium clothing tags. Typography Large bold custom wordmark for Luma Rounded Friendly Premium High readability from a distance. Supporting text should use a clean sans-serif font. Top Badge Small premium ribbon: NEW Floral Fresh Fragrance Gold background with rounded shape. Weight Bottom-right. Large 1 kg Easy to notice. Overall Feel The packet should immediately communicate: Detergent powder Fresh clothes Brightness Floral fragrance without looking like Surf Excel, Tide, Wheel or Ghadi. The packet should stand out on a crowded kirana shelf because of its colour, simplicity and confident layout.
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Fuente original: freelancer