Multi-Platform Lead Generation Ads
Publicada el 2026-07-17
Descripción de la oferta
I need someone to plan, build, and optimise paid campaigns across Google Ads as well as Facebook and Instagram. The single, clear objective is lead generation, and we sell into both B2B and B2C segments, so ad copy, creative, and targeting must resonate with each side of the market without confusing messaging. Here’s how I see the work flowing: • Strategy. Assess current funnel, define offers, pick the right Google networks (Search, Display, Discovery, YouTube) and the matching Meta placements. • Setup. Create or refine Google Ads and Meta Business assets, load audiences, write copy, build creative, and implement conversion tracking with Google Tag Manager and Meta pixel. • Optimisation. Actively manage bids, budgets, keywords, audiences, and creatives; split-test variations and improve cost-per-lead weekly. • Reporting. Provide a concise dashboard or weekly report that shows spend, impressions, clicks, CPL, and anything we agree is a success metric. Success will be measured purely on qualified leads generated within the agreed CPA targets. If that sounds like your wheelhouse, let’s talk timelines and next steps.
Skills
Fuente original: freelancer