National RTE Chicken Strategy
Publicada el 2026-07-22
Descripción de la oferta
I am preparing to roll out a Ready-To-Eat boiled chicken line and need a clear, data-driven market strategy that will succeed across the national market. Because RTE boiled chicken is my sole focus within the Horeca space, every insight must speak directly to product positioning, pricing, and channel selection for this single category. Here is what I expect to receive: • Market landscape review – size, growth, key trends, and seasonality for RTE boiled chicken nationally. • Competitor benchmark – SKUs, price points, packaging styles, and promotion tactics now winning shelf space. • Target-segment breakdown – B2B (restaurants, caterers, convenience chains) and B2C retail opportunities, with buyer personas and purchase drivers. • Go-to-market plan – recommended entry sequence, channel mix, distributor or wholesaler partnerships, and any food safety or labelling regulations that could affect rollout. • Marketing & promo roadmap – messaging, campaign themes, digital touchpoints, and in-store activations mapped to a 12-month calendar. • KPI set and measurement approach so I can track traction, iterate quickly, and hit volume targets. Please back recommendations with credible data sources (Nielsen, Euromonitor, local trade reports, etc.) and present the final strategy in a concise slide deck plus an actionable spreadsheet detailing timelines, budgets, and responsibilities. Once delivered, I should be able to hand the plan straight to my sales and operations teams and move directly into execution.
Skills
Fuente original: freelancer