Niche Fin/Real Estate Marketing: Content & Campaigns
Publicada el 2026-07-21
Descripción de la oferta
Full-Service Digital Marketing for a Niche Financial/Real Estate Brand (Content Editing + Paid Media, Compliance-Aware) Project description: We are an established real estate investment management company with over 15 years in operation, active in Colombia and Europe. We are launching a brand positioning and lead generation campaign for a specific investment offering aimed at a well defined niche audience. We are looking for a full service partner (agency or senior team) that can handle content editing and paid media, and that understands how to market a financial product under communication constraints. Important: we provide the raw video footage ourselves (founder, team, real assets, client testimonials). We are not looking for a production crew. We need a partner who takes our raw material and turns it into finished, channel ready content and campaigns. Scope of work: Content editing and adaptation: turning our raw footage into finished pieces (editing, subtitles, formatting) adapted for each channel. Video first, testimonial based, human storytelling. Authenticity matters more than polish. Paid media: precise audience segmentation and campaign management on Meta (Instagram and Facebook), YouTube, and LinkedIn. Landing page and lead capture funnel design and optimization. Ongoing performance analysis and reporting focused on lead quality, not raw volume. What makes this project different, please read carefully: This is a regulated adjacent financial product. That means there are strict rules on what can be communicated publicly: We do not promise or advertise specific returns or yields in public channels. We do not guarantee capital or use "risk free" language. Public content builds trust and brand. Conversion happens through a private, one to one process. We are not looking for maximum volume or "guaranteed leads." We are looking for precise targeting of a specific investor profile and qualified leads. Hitting the target, not spraying the wall. Our audience: financially active individuals, middle to upper income, who already invest (for example term deposits) and are looking for alternatives. Spanish speaking market (Colombia) plus the Colombian community in Italy. Content will be primarily in Spanish, so Spanish capability is a strong plus, though not mandatory if you can work with localized copy we approve. To be considered, please answer these two questions in your proposal. Generic proposals will be ignored: Given that we cannot promise returns or show yield figures in public ads, how would you approach lead generation for this product? What would the message focus on instead? How would you segment and reach our specific niche audience precisely, rather than optimizing for volume? Give one concrete example of a targeting approach. Please also include: relevant portfolio work (edited brand or testimonial content, or niche paid campaigns), your team structure, and how you would propose to start. We prefer a small paid pilot before a larger engagement. How we will work: we plan to begin with a paid trial (one content set or a limited campaign) to evaluate fit before committing to an ongoing monthly engagement. Please structure your proposal in two parts: the cost of an initial pilot, and your indicative monthly rate for an ongoing retainer. Detailed product information will be shared under NDA with shortlisted candidates only. Budget note: The budget listed here is our indicative range for the initial pilot only. Ongoing monthly work would be quoted and agreed separately.
Skills
Fuente original: freelancer