Outbound Email Infrastructure and Automation Expert

Cliente Freelancer · Remoto · Remoto · freelance · mid · 30–250 USD

Publicada el 2026-07-31

Descripción de la oferta

We are looking for a Email Marketing & Outbound Infrastructure Specialist or Cold Email Deliverability & Automation Expert. The Mission: We are looking for an expert to set up, configure, and manage our outbound email infrastructure across platforms like Instantly.ai/Smartlead.ai, ensuring optimal deliverability, DNS health, and seamless campaign execution. 2. Scope of Work & Responsibilities Infrastructure Setup: Domain and mailbox setup, including DNS authentication (SPF, DKIM, DMARC records). Warm-Up & Health Monitoring: Configuring and managing automated email warm-up pools, monitoring spam folder placement, and tracking sender reputation. Platform Management: Overseeing outbound tools (e.g., Instantly, Smartlead) to manage lists, rotation, and daily sending limits. Campaign Execution: Structuring sequences, split-testing variants, and optimizing delivery performance based on real-time metrics. Troubleshooting: Rapidly diagnosing and fixing any sudden drop-offs in deliverability or technical blocks. 3. Deliverables & Milestones Phase 1 (Setup & Audit): Complete DNS health check, domain setup, and initial warm-up configuration for a specified number of mailboxes/domains. Phase 2 (Integration & Testing): Successful connection and testing of outreach platforms with clean tracking. Phase 3 (Ongoing Management / Handover): reporting on deliverability metrics, bounce rates, and open/reply completion. 4. Required Qualifications & Experience Proven Track Record: Demonstrated experience successfully managing B2B cold email infrastructure, DNS configurations, and high-volume outbound campaigns. Platform Expertise: Hands-on mastery of tools like Instantly.ai, Smartlead.ai, and major email service providers (Google Workspace, Microsoft 365). Technical Acumen: Deep understanding of email deliverability best practices, spam filter mechanics, and domain reputation management. Communication: Strong problem-solving skills and the ability to explain complex technical metrics simply. 1. "What specific steps do you take when a domain's deliverability starts to dip or land in the spam folder?" 2. "Can you share an example of an outbound infrastructure setup you’ve managed from scratch (number of domains/inboxes, tools used, and warm-up timelines)?" 3. "Which outbound and warm-up platforms do you consider your primary areas of expertise?" Project Logistics & Budget Details Project Type: Fixed-price (for initial setup) vs. Hourly/Retainer (for ongoing maintenance). Estimated Timeline: Expected start date and completion window. Budget Range: Clear indication of your budget for completion Application Instructions & Screening Questions: Important Application Requirement: To apply for this project, you must include the following in your proposal: 1. A brief overview or screenshot of a past DNS/workspace setup you have managed (with sensitive client info blurred out). 2. Confirmation that you have hands-on experience configuring SPF, DKIM, DMARC, and custom tracking links for platforms like Instantly or Smartlead. Proposals that do not include examples of past work or technical proof will be automatically skipped. 1. What specific steps do you take when configuring SPF, DKIM, and DMARC to ensure 100% compliance? 2. Which outreach tools (e.g., Instantly, Smartlead) and workspace providers do you have the most experience integrating? 3. How many days do you typically recommend running a warm-up pool before launching a live campaign? Thank you

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Fuente original: freelancer

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