Performance Marketing Expert for Google Ads Leads Generation in EdTech
Publicada el 2026-07-15
Descripción de la oferta
We are an EdTech institute seeking a performance marketing expert who specializes in Google Ads lead generation. The ideal freelancer should have proven experience working with EdTech companies and successfully generating qualified leads. Key Expectations: - Proven expertise in creating and managing high-performing Google Ads campaigns specifically for EdTech companies. - Must-have: Demonstrated experience in lead generation for EdTech companies with verifiable proofs or case studies. - Ability to drive qualified leads effectively within predefined CPL targets. - Experience in performing detailed keyword research, audience segmentation, and geo-targeting. - Crafting compelling ad copy that resonates with prospective learners alongside optimizing campaigns for high-quality leads. - Ensuring end-to-end conversion tracking (GTM/GA4) with measurable results. We will expect case studies or examples demonstrating past successes with similar companies. Collaboration will be considered successful when we observe an uptick in lead volume while maintaining competitive CPL targets. Deliverables Include: - A comprehensive campaign build or optimization of existing accounts tailored to course intent. - Weekly performance summaries with actionable suggestions for ongoing improvements.
Skills
Fuente original: freelancer