Relaunch & Optimize Google Campaigns
Publicada el 2026-07-30
Descripción de la oferta
I have two paused Google Ads campaigns—one promoting our Mallorca Yoga Retreat, the other our Thailand Tour—that I’m ready to switch back on. All copy, creatives and landing pages are finished and GA4 is already collecting data correctly. What I need now is a technically minded specialist who can step in, turn the campaigns live, and shape them into high-converting funnels. Primary objective • Generate qualified leads (not simply clicks) from an interest-based audience that is actively searching for yoga-related experiences. Current assets & boundaries • Search and Display (visual) ads are written and designed. • Approx. US $400 per month is allocated across both campaigns; please structure bidding and pacing with this cap in mind. • GA4 and conversion events are in place; no tracking overhaul required. Your focus • Audit the legacy campaign settings, keywords, audiences and negatives. • Re-build or refine ad groups, extensions and placements for stronger Quality Scores. • Configure interest and in-market audiences with a clear yoga theme, while keeping travel-wellness cross-interests open for testing. • Set up tailored remarketing sequences and look-alikes to nurture prospects through the funnel. • Optimise budgets, bidding strategy and frequency so we stay inside the monthly spend yet maximise impressions to our core demographic. • Provide concise reporting inside Google Ads and GA4 to show cost per lead, ROAS and next-step recommendations. Acceptance criteria 1. Both campaigns are live, spend correctly capped and fully trackable in GA4. 2. At least one week of optimisation actions documented (keyword/pricing edits, audience tweaks, split tests). 3. First monthly report delivered with clear CPL metrics and ideas for scaling. If you thrive on data-driven tuning and can turn yoga-loving travellers into tangible leads, let’s talk.
Skills
Fuente original: freelancer