Scale a Luxury Brand through Digital Marketing
Publicada el 2026-07-16
Descripción de la oferta
Digital Marketing Specialist (Luxury Brand | Storytelling | Growth) We're looking for an experienced Digital Marketing Specialist to help scale Cala Caari, a premium brand at the intersection of Indian craftsmanship, cinema, and collectible design. We need a strategic marketer who can build cultural authority, tell compelling stories, and deliver measurable business growth. Key Responsibilities 1. Storytelling & Content Production - Produce cinematic Reels, YouTube Shorts, and visual storytelling around artisans, craftsmanship, restoration, and our creative process. - Write premium editorial copy focused on heritage, provenance, and emotion—not discounts. - Create 2–3 minute micro-documentaries featuring forgotten artisans, cinema pioneers, and collection stories. - Manage content planning and maintain a consistent luxury brand identity across all platforms. 2. Semantic SEO & Cultural Authority - Build and execute a Semantic SEO strategy for our Cinema & Craft Archives. - Create pillar pages, blogs, and topic clusters targeting high-intent cultural keywords. - Interlink educational content with relevant product pages to drive conversions naturally. - Position Cala Caari as a trusted cultural archive while increasing long-tail organic traffic. 3. Performance Marketing - Plan, execute, and optimize Meta & Google Ads. - Improve ROAS, website traffic, conversions, and customer acquisition. - Optimize landing pages, sales funnels, creatives, and campaign performance through analytics and A/B testing. 4. Email, WhatsApp & Customer Retention - Build automated email and WhatsApp journeys for the Cala Circle community. - Create welcome sequences, curator-style newsletters, story-driven campaigns, product launches, and loyalty workflows. - Manage milestone gifting, digital badges, early-access invitations, and VIP collector engagement. 5. Influencer Marketing, PR & Strategic Collaborations - Identify and collaborate with film historians, art curators, award-winning designers, architects, filmmakers, actors, independent creators, and other culturally aligned KOLs. - Build co-branded campaigns with museums, film restoration organizations, design institutions, podcasts, and cultural communities. - Manage influencer outreach, partnerships, fan art initiatives, design competitions, and community challenges. Key Result Areas (KRAs) - Organic traffic and keyword ranking growth - Increased website conversions, revenue, and ROAS - Growth in email subscribers, engagement, and customer retention - High-quality storytelling content published consistently - Successful influencer collaborations and strategic partnerships - Increased community engagement and VIP membership growth - Strong premium brand positioning across all digital channels To Apply, please share: - Relevant portfolio - SEO & performance marketing case studies - Storytelling/content samples - Luxury or premium brand experience - Tools you use and your preferred workflow We're looking for a long-term growth partner who can help build one of India's most respected cultural brands.
Skills
- Marketing Digital
- Meta Ads
- Google Ads
- SEO
- Copywriting
- Email Marketing
- Content Marketing
- Influencer Marketing
- Customer Retention
- A/B Testing
- Growth Hacking
- Public Relations
Fuente original: freelancer