SEO Specialist for Lane Automotive – Technical SEO Audit, E-Commerce SEO Optimisation & Automotive Parts Keyword Growth

Cliente Freelancer · Remoto · Remoto · freelance · mid

Publicada el 2026-07-17

Descripción de la oferta

We are Lane Automotive, a leading supplier and distributor of high-performance automotive parts and accessories. Website: https://www.laneautomotive.com/ Lane Automotive serves racers, hot rodders, truck owners, off-road enthusiasts, dealers, repair shops, and automotive aftermarket businesses. We are looking for an experienced SEO Specialist to help audit, optimise, and improve our website’s organic search visibility through ethical, white-hat SEO practices. The main goal is to improve technical SEO, on-page SEO, eCommerce SEO structure, product/category visibility, and organic traffic quality for automotive aftermarket searches. This project is focused on legitimate SEO strategy, technical improvements, content optimisation, keyword research, and search performance reporting. Main Goals: - Improve organic visibility for automotive aftermarket, performance parts, truck parts, racing parts, off-road accessories, and related product searches - Increase qualified organic traffic to important product, category, and content pages - Improve technical SEO health, crawlability, indexing, page speed, mobile usability, and structured data - Improve on-page SEO for product pages, category pages, and important landing pages - Identify keyword and content opportunities that support long-term organic growth - Build a clean, sustainable SEO foundation without risky or manipulative tactics Scope of Work: 1. Technical SEO Audit Please review the website and provide recommendations or fixes for: - Website speed and performance - Mobile usability - Crawlability and indexing - Google Search Console issues - XML sitemap - Robots.txt - URL structure - Internal linking - Duplicate content - Canonical tags - Broken links - Redirect issues - Core Web Vitals - Image optimisation - Product schema - Breadcrumb schema - Structured data opportunities - E-commerce SEO technical issues 2. On-Page SEO Optimisation Optimise important website pages where applicable, including: - Page titles - Meta descriptions - H1, H2, and heading structure - Product page content - Category page content - Image alt text - Internal links - URL structure - Keyword placement - Search intent alignment - Calls to action - Product and category descriptions Priority areas may include: - Performance automotive parts - Racing parts - Truck accessories - Off-road accessories - Hot rod parts - Engine parts - Suspension parts - Braking components - Drivetrain products - Automotive accessories - Dealer and wholesale-related search opportunities - High-intent product and category keywords 3. Keyword Research We need targeted keyword research focused on automotive aftermarket and eCommerce search intent. The keyword research should identify opportunities across: - Product keywords - Category keywords - Brand-related keywords - Long-tail eCommerce keywords - Buyer-intent keywords - Dealer / wholesale-related search terms - Informational content opportunities - Comparison and buying-guide keywords - Seasonal automotive demand opportunities The goal is to identify realistic keyword opportunities that can support qualified traffic, product discovery, and long-term organic growth. 4. E-Commerce SEO Recommendations The selected freelancer should provide clear recommendations for improving eCommerce SEO performance across the website. This may include: - Product page optimisation - Category page optimisation - Collection / listing page improvements - Metadata improvements - Internal linking improvements - Product schema recommendations - Image SEO - Content gaps - Crawl budget improvements - Duplicate product or category content issues - Search intent mapping - High-value keyword opportunities - SEO recommendations for product and merchandising pages 5. Google Search Console & Analytics Review We need help reviewing: - Google Search Console setup - Sitemap status - Indexing issues - Search query performance - Page-level organic performance - Click-through rate opportunities - Coverage issues - Organic traffic trends - SEO opportunities based on available search data 6. Content Improvement Suggestions Please provide clear recommendations for improving website content, including: - Product page content improvements - Category page content improvements - Automotive buying guides - Performance parts educational content - FAQ sections - Dealer-focused content opportunities - Blog or resource content ideas - Internal linking strategy - Trust-building content - Conversion-focused SEO content - Content designed to support long-term organic growth 7. Initial Implementation & Report We would like the selected freelancer to complete initial implementation where possible and provide a clear short report summarising: - What was audited - What was fixed - What still needs improvement - Keyword opportunities - Product and category SEO recommendations - Technical SEO issues - Content improvement opportunities - Suggested next steps - Ongoing monthly SEO support options if relevant Requirements: The ideal freelancer should have: - Proven SEO experience with eCommerce websites - Experience with automotive, aftermarket, retail, product-based, or large-catalog websites preferred - Strong technical SEO knowledge - Strong on-page SEO knowledge - Experience with product and category page optimisation - Good understanding of Google Search Console - Ability to identify SEO issues affecting crawling, indexing, rankings, and conversions - Ability to provide practical recommendations, not just generic audit notes - Ethical white-hat SEO approach only - Clear communication - Examples of previous SEO work or case studies Nice to Have: - Experience with automotive aftermarket SEO - Experience with performance parts, truck parts, racing parts, off-road accessories, or similar industries - Experience with large eCommerce websites - Experience improving SEO for product-heavy websites - Experience with schema markup for products, breadcrumbs, and business entities - Experience with technical audits for websites with many product/category pages - Experience improving organic traffic, rankings, and revenue contribution through compliant SEO practices Important Compliance Requirements: This project must follow ethical and platform-compliant practices. We do not want: - Spam backlinks - Link schemes - Paid link networks - Private blog networks - Fake traffic - Fake clicks - Fake reviews - Fake engagement - Keyword stuffing - Cloaking - Doorway pages - Scraped or duplicate content - Automated spam - Black-hat SEO - Misleading tactics - Any activity that violates search engine guidelines or Freelancer.com policies We do not require or request guaranteed rankings, guaranteed first-page placement, or unrealistic SEO claims. We understand SEO results depend on competition, technical factors, content quality, site authority, and search engine algorithms. All communication, file sharing, time tracking, invoicing, and payment must remain on Freelancer.com. Budget: We are open to quotes for the initial audit, optimisation, and implementation work. If the results, communication, and recommendations are strong, we may consider ongoing monthly SEO support. Please Include in Your Bid: 1. Your SEO approach for this project 2. Estimated timeline 3. What is included in your price 4. Examples of previous eCommerce SEO work 5. Any experience with automotive, aftermarket, retail, or large product-catalog websites 6. How you would approach improving SEO for automotive parts and performance product searches 7. Whether you can provide ongoing monthly SEO support after the initial project 8. Any tools you use for SEO audits, keyword research, technical SEO, and reporting We are looking for a reliable SEO Specialist who can help Lane Automotive improve organic visibility, strengthen product and category rankings, increase qualified traffic, and build a stronger long-term SEO foundation through ethical and sustainable SEO practices.

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