SEO Specialist Needed for Lane Automotive – Monthly E-Commerce SEO, On-Page SEO, Content Optimisation & Ethical Link Building
Publicada el 2026-07-17
Descripción de la oferta
We are Lane Automotive, a leading supplier and distributor of high-performance automotive parts and accessories. Lane Automotive serves racers, hot rodders, truck owners, off-road enthusiasts, dealers, repair shops, and automotive aftermarket businesses. We are looking for an experienced SEO Specialist to take ownership of ongoing monthly SEO work with the main objective of increasing qualified organic traffic, improving product/category visibility, and strengthening long-term search performance. This role is focused on technical SEO, on-page SEO, content optimisation, keyword growth, internal linking, Google Search Console monitoring, and ethical white-hat off-page SEO. Main Objective: Our primary goal is to lift organic traffic and improve visibility for high-value automotive aftermarket keywords across the homepage, product pages, category pages, service pages, and blog/content pages. We want an SEO professional who can manage the ongoing monthly SEO process, identify opportunities, improve search visibility, and provide clear reporting on progress. Scope of Work: 1. Keyword Strategy & Monthly Keyword Focus - Review and optimise up to 30 target keywords per month - Identify high-value keywords related to automotive parts, performance parts, racing parts, truck accessories, off-road accessories, hot rod parts, and related product categories - Map keywords to the correct homepage, category pages, product pages, service pages, and content pages - Identify long-tail and buyer-intent keyword opportunities - Recommend new keyword opportunities based on search intent, competition, and organic traffic potential 2. On-Page SEO Optimisation Optimise key website pages, including: - Meta titles - Meta descriptions - H1, H2, and H3 headings - Image alt text - Product descriptions - Category page content - Internal linking - URL structure recommendations - Schema markup recommendations - Content readability - Search intent alignment - Calls to action where relevant All optimisation should read naturally, support user experience, and follow search engine best practices. 3. Product, Category & Content Optimisation The selected freelancer will help improve existing website content, including: - Product descriptions - Category page copy - Existing blog posts - Resource pages - Buying guides - Automotive aftermarket content - Internal links between related products, categories, and articles - Content relevance and readability - SEO structure for product-heavy eCommerce pages We may provide SEO articles or content drafts regularly. The freelancer should review, optimise, format, and publish or prepare them for publishing through the approved website workflow. 4. Technical SEO Please review and provide recommendations or fixes for: - Crawlability - Indexing issues - Sitemap review - Robots.txt review - Canonical tags - Duplicate content - Broken links - Redirect issues - Page speed - Mobile usability - Core Web Vitals - Image optimisation - Structured data / schema markup - Google Search Console issues - Technical issues affecting product and category page visibility 5. SEO Audit & Competitor Analysis The monthly SEO service should include: - Initial SEO audit - Competitor analysis - Keyword gap analysis - Content gap analysis - Technical SEO review - On-page SEO review - Product/category SEO opportunities - Recommendations for improving organic traffic and search visibility 6. Google Search Console & Analytics Monitoring The freelancer should monitor and report on: - Google Search Console performance - Organic clicks - Impressions - CTR - Average position - Indexed pages - Coverage issues - Top-performing pages - Keyword movement - Organic traffic trends - Landing page performance - SEO opportunities based on real data 7. Ethical Off-Page SEO / Link Building We are interested in white-hat off-page SEO and link-building recommendations. Acceptable methods may include: - Relevant outreach - Automotive industry placements - Supplier / partner opportunities - Niche-relevant mentions - Content-based outreach - Brand-safe link opportunities - High-quality directory or citation opportunities where relevant Important: We do not want spam backlinks, link farms, private blog networks, automated link building, fake traffic, paid link schemes, irrelevant backlinks, mass directory submissions, or any tactic that violates search engine guidelines. Please do not promise a fixed number of backlinks if quality cannot be guaranteed. We prefer fewer high-quality, relevant links over large volumes of low-quality links. 8. Weekly Reporting & Monthly Recommendations Please provide clear weekly updates covering: - Work completed - Pages optimised - Keywords reviewed - Technical issues found or fixed - Content recommendations - Link-building activity - Google Search Console observations - Ranking or traffic movement where available - Next steps for the following week Monthly reporting should include: - Organic traffic progress - Keyword movement - On-page improvements completed - Technical SEO updates - Content published or optimised - Off-page SEO progress - Opportunities for the next month - Clear recommendations for continued growth Ongoing Monthly Work: This is intended to be an ongoing monthly SEO project. The first month should focus on audit, keyword mapping, technical review, on-page optimisation, Google Search Console review, and an initial SEO action plan. After that, the work should continue monthly with page optimisation, content improvements, technical fixes, keyword growth, ethical link-building, reporting, and ongoing recommendations. Requirements: The ideal freelancer should have: - Proven SEO experience with eCommerce websites - Strong on-page SEO experience - Strong technical SEO knowledge - Experience with product and category page optimisation - Experience improving organic traffic for product-heavy websites - Good understanding of Google Search Console and Google Analytics - Experience with keyword research and content optimisation - Experience with ethical white-hat link building - Clear weekly communication - Ability to provide practical recommendations, not generic audit notes - Examples of previous SEO results or case studies Nice to Have: - Experience with automotive, aftermarket, motorsports, truck accessories, racing parts, off-road products, or similar industries - Experience with large eCommerce websites - Experience optimising product descriptions and category pages - Experience building SEO content strategies for product-based businesses - Experience with schema markup for products, breadcrumbs, articles, and business information - Experience working with internal teams on content publishing and SEO workflows Important Compliance Requirements: This project must follow ethical SEO practices only. We do not want: - Spam backlinks - Link farms - Private blog networks - Paid link schemes - Fake traffic - Fake clicks - Fake engagement - Automated spam - Cloaking - Keyword stuffing - Doorway pages - Scraped content - Duplicate content spam - Misleading tactics - Any activity that violates search engine guidelines or Freelancer.com policies We do not require or request guaranteed rankings, guaranteed first-page placement, or unrealistic SEO claims. We understand SEO results depend on competition, website health, content quality, technical factors, backlinks, and search engine algorithms. All communication, file sharing, time tracking, invoicing, and payment must remain on Freelancer.com. Please Include in Your Bid: 1. Your SEO approach for this project 2. Your estimated monthly timeline 3. What is included in your monthly price 4. Examples of previous eCommerce SEO work 5. Any experience with automotive, aftermarket, retail, or large product-catalog websites 6. How you approach on-page SEO for product and category pages 7. How you handle ethical off-page SEO and link building 8. What tools you use for SEO audits, keyword research, technical SEO, and reporting 9. What kind of weekly and monthly reports you provide We are looking for a reliable SEO Specialist who can help Lane Automotive improve organic visibility, strengthen product and category rankings, increase qualified organic traffic, and build a sustainable long-term SEO foundation.
Skills
Fuente original: freelancer