Social Media Lead Gen Buyer
Publicada el 2026-07-20
Descripción de la oferta
I want to scale a lead-generation campaign and need an experienced media buyer who can take full ownership of paid social. My core focus is social media—Facebook, Instagram, and any other channels you feel can profitably capture qualified leads. The brief is simple: plan, launch, and optimise ads that keep my cost-per-lead low while volumes climb. Here’s what success looks like to me: • An actionable media plan that details audiences, creative angles, and daily spend. • Proper campaign builds inside Ads Manager, complete with tracking pixels, UTM parameters, and custom conversions. • Ongoing optimisation—A/B testing, audience refinement, and bid adjustments—to hit agreed-upon CPL targets. • Clear weekly reports summarising spend, leads, and next steps. Your background in Facebook Business Manager, Instagram Ads, and look-alike audience creation will be key. If you see an opportunity to layer in search or display later on, I’m open to hearing the rationale, but social is the priority right now. Kick-off can be immediate once we confirm the game plan, so let’s talk strategy and timelines.
Skills
Fuente original: freelancer