Social Media Marketing for Online Course
Publicada el 2026-08-01
Descripción de la oferta
I’ve just finished building a brand-new online course and now I’m ready to put it in front of the people who will benefit from it most. What I need is a results-driven partner who can take full ownership of our social presence and paid campaigns, freeing me to focus on creating more learning content. Here’s the landscape: Facebook, Instagram, TikTok and X are the key channels I want to dominate. I’m supplying polished lesson clips, reels, carousels and any additional graphics or raw footage you might request, so you can concentrate on strategy, copy, scheduling and optimisation rather than asset creation. Our advertising effort will revolve around social media ads only; I’m not looking to branch into Google Ads or large-scale email automation just yet. The single metric that matters is course enrollments. Every organic post and every paid impression should ultimately contribute to growing that number. I’d like you to: • Plan and maintain an engaging weekly content calendar across the four platforms, tailored to each audience’s behavior and peak times. • Build, launch and continuously refine paid campaigns (traffic, lead and conversion objectives) with clear A/B testing and retargeting layers. • Monitor performance daily, then report back with concise insights—what worked, what didn’t and what you’ll adjust next. • Suggest low-friction funnels or landing-page tweaks if ad data shows a bottleneck. Access to the ad accounts, Pixel tags, and my course platform’s analytics will be provided on day one. If you already have a proven framework for turning cold social traffic into paying students, tell me briefly how you’d apply it here and the KPIs you typically hit. Let’s turn this course into the go-to resource in its niche—looking forward to seeing how you’d map the journey from first scroll to “Enroll now.”
Skills
Fuente original: freelancer