Social Travel Brand Creation
Publicada el 2026-07-20
Descripción de la oferta
I’m ready to launch a distinctive social-first brand that sits seamlessly alongside my “Not Just Travel” franchise site and nudges followers to book through me. The heart of the brand needs to speak Connection, Adventure, Trust, Simplicity, and lasting Memories—so every visual, word and hashtag must feel warm, reliable and exciting all at once. Scope of work • Craft a memorable brand name and tagline that echo “Not Just Travel” without duplicating it. The chosen name is "Travel Tribe" to emphasize community. • Design a compact visual identity kit (logo in square and story-friendly ratios, colour palette, typography, icon or pattern elements) optimized for Instagram and Facebook. The logo should have a modern wordmark style. • Build a mini style guide (PDF) that shows how to combine the visuals with voice guidelines so future posts keep the same personality. • Deliver five post templates and two story templates in Canva or Adobe Express so I can mix Travel Tips & Tricks, Customer Testimonials, Product Recommendations and community-focused content quickly. • Provide an outline content cadence showing how to weave tips, testimonials and community posts into a lead-generating funnel that ultimately drives traffic back to the franchise booking page. Acceptance criteria 1. Brand name is available as an Instagram handle and FB page. 2. Visual kit exports cleanly to PNG, SVG and RGB hex codes match guide. 3. Templates open editable in the agreed tool with sample placeholder copy. 4. Style guide clearly explains voice pillars: Connection, Adventure, Trust, Simplicity, Memories.
Skills
Fuente original: freelancer