Strategic Logo Design for a Global Lifestyle Brand (Brand Identity Foundation)
Publicada el 2026-08-01
Descripción de la oferta
Project Overview We are looking for an experienced Brand Identity Designer or Branding Agency to create the logo for Gomlaza, a new Egyptian lifestyle brand with a long-term vision of becoming a leading international lifestyle ecosystem. This is not a request for a trendy fashion logo. We are building a brand that will expand beyond clothing into multiple lifestyle categories over the coming years. The selected logo will become the foundation of our entire Brand Identity System. About Gomlaza Gomlaza is an Affordable Premium Lifestyle Brand created to simplify everyday living by bringing together everything people need to look confident, feel comfortable, and be ready for every moment. Our product ecosystem includes: Casual Wear Active Wear Sports Wear Home Wear Underwear & Essentials Footwear Travel Accessories Fragrances Future Lifestyle Categories Our long-term vision is to evolve into Gomlaza Group, a multi-brand lifestyle company. Brand Promise: Ready for Every Moment Important A comprehensive Brand Book (Brand Strategy) will be provided to the selected freelancer. The logo must be developed based on the Brand Book, not personal artistic preference. What We Need We are looking for a strategic designer who understands branding—not simply graphic design. The objective is to create a timeless, memorable, scalable logo capable of representing Gomlaza for decades. The logo should feel equally appropriate on: Clothing Shoes Fragrance Bottles Shopping Bags Product Labels Storefronts Mobile Apps Social Media Packaging Corporate Identity Preferred Logo Style Wordmark + Icon Minimal Modern Timeless Premium Dynamic Memorable Geometric Human Versatile The Logo Should Communicate Confidence Trust Readiness Comfort Modern Lifestyle Simplicity Movement Honest Value Premium Quality Human Connection Please Avoid Generic fashion logos Clothing hangers Shirts Needles Threads Shopping carts Fashion clichés Overly decorative designs Trend-driven concepts AI-generated generic logos Required Process Instead of presenting only one logo, we require 3–5 different strategic logo concepts. Each concept should represent a different creative direction while remaining aligned with the Gomlaza Brand Strategy. For each concept, please include: 1. Concept What is the core idea behind the logo? What inspired the direction? 2. Story Explain how the concept reflects Gomlaza's: Mission Vision Brand Purpose Brand Personality Brand Promise "Ready for Every Moment" philosophy 3. Symbolism Describe the visible and hidden meanings within the logo. Explain any visual metaphors or conceptual thinking behind the design. 4. Design Rationale Explain why you selected: Shapes Geometry Typography Colours Balance Negative Space Overall Composition Every design decision should support the brand strategy. 5. Mockups Show each concept applied to real-world brand touchpoints, including: T-Shirt Hoodie Sportswear Shoe Shopping Bag Product Tag Clothing Label Fragrance Bottle Packaging Storefront Mobile App Icon Website Header Social Media Profile 6. Strengths Summarize the strategic strengths of each concept and explain how it differs from the others. 7. Professional Recommendation Based on your branding expertise, recommend the concept you believe best represents Gomlaza and explain why. Final Deliverables After selecting the winning concept, we require: Primary Logo Secondary Logo Horizontal Version Vertical Version Icon Only Wordmark Only Black Version White Version Monochrome Version SVG AI EPS PDF PNG JPG Bonus Deliverables (Preferred) A short Logo Guidelines document including: Clear Space Minimum Size Colour Specifications Typography Logo Construction Grid (if applicable) Correct Usage Incorrect Usage Ideal Freelancer We are looking for someone who has experience designing logos for: Lifestyle Brands Fashion Brands Sports Brands Consumer Brands Premium Retail Brands Please include your portfolio showcasing strategic logo or brand identity projects. Budget Please submit your fixed-price proposal together with your estimated timeline. How Your Proposal Will Be Evaluated We will prioritize: Strategic thinking over artistic style Branding experience over illustration skills Timeless design over trends Quality of process over speed Portfolio relevance Ability to explain design decisions Final Note We are not looking for a logo that is simply attractive. We are looking for a timeless visual identity that can grow into one of the leading lifestyle brands in the region and eventually support the expansion of Gomlaza Group. If you are passionate about strategic branding and creating iconic identities, we would love to hear from you.
Skills
Fuente original: freelancer