Travel PPC Ads Specialist
Publicada el 2026-07-19
Descripción de la oferta
I need an experienced paid-media professional who already understands the nuances of selling travel. You should bring five to eight solid years running both Google Ads and Meta (Facebook & Instagram) Ads specifically for tour operators, DMCs or OTAs, because the brief is simple: keep our funnels full of qualified travellers and turn them into bookings. We sell completely customised itineraries that can blend adventure, luxury and culture in a single trip, so each campaign has to speak to different intents across the customer journey. Your work will start with a competitive keyword and interest analysis, followed by full-funnel campaign builds, audience segmentation, pixel/tag implementation and conversion-focused creative on both platforms. Please be ready to: • Launch and continuously optimise Search, Performance Max, Discovery, Reels and Carousel placements. • Design remarketing flows that shorten the enquiry-to-booking window. • Report weekly on CPL, ROAS and booking value, using Google Analytics 4 and Meta Business Suite. Acceptance criteria: the first thirty days should show live campaigns, accurate tracking for every lead form and call, and an initial CPL that matches or beats our historical benchmark. After that, I expect steady month-on-month improvements in lead volume, quality and ROAS. If you have proven results in the travel sector and can hit those numbers, let’s talk.
Skills
Fuente original: freelancer