WHO Service Promotion Campaign
Publicada el 2026-07-22
Descripción de la oferta
I’m preparing a public-facing campaign on behalf of the World Health Organization and need a freelancer who can take the lead in promoting a specific health service from concept to launch. The task centres on developing a cohesive public health campaign that aligns with WHO messaging standards while resonating with a global, multilingual audience. Here’s what I’m after: a clear creative strategy, compelling copy, and eye-catching visual assets that can be rolled out across social media, community radio, print flyers, and a lightweight microsite. You’ll translate complex health guidance into simple, actionable messages, tailoring tone and format for Facebook, Instagram, X, and local outreach channels. Familiarity with Adobe Creative Cloud, Canva, Mailchimp, and basic Google Analytics tagging will make coordination smoother, but I’m open to whichever tools you prefer as long as the final assets meet WHO brand guidelines. Deliverables • Campaign strategy deck outlining target segments, key messages, and channel mix • A package of ready-to-deploy creatives (static, short-form video, and audio script) • Content calendar for six weeks of rollout with recommended hashtags and CTAs • Tracking framework that maps each asset to measurable indicators (reach, click-through, sign-ups) Acceptance Criteria 1. All visuals adhere to WHO colour palette and typography. 2. Messaging is culturally sensitive and written at a reading level suitable for broad public comprehension. 3. Assets are delivered in editable formats (PSD/AI/MP4) plus final exports ready for publishing. 4. Tracking links and UTM parameters are documented in a spreadsheet for easy performance review. If you have a portfolio showing previous public health or nonprofit campaigns, please share it when you bid. I’m ready to get started as soon as we agree on the timeline and milestone schedule.
Skills
- Social Media
- Copywriting
- Public Relations
- Google Analytics
- Evaluación del Desempeño
- Typography
- Mailchimp
- Canva
Fuente original: freelancer